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Retail Personalization Index 2022: Balancing Trust, Data Collection and Privacy

63% of consumers and 60% of brands believe that personalization is an important part of any retailer’s customer experience. But that’s where the similarities stop.

Discover the difference between retailer and consumer perceptions, new data privacy approaches, and easy ways to better meet your customers’ needs in an increasingly cross-channel communications era.

Download this guide to learn more about:

  • Why only 34% of consumers believe retailers excel at personalization
  • How to better serve the 44% of shoppers willing to share more personal data
  • Loyalty programs and why they’re the best way to build customer lifetime value across all marketing channels

Topics covered:

  • Retailer and consumer industry perceptions
  • Advanced, cross-channel personalization
  • First-party data and privacy
  • Boosting customer loyalty, engagement, and more