How Axios Built a Local Newsletter Business In Less Than a Year

As newsrooms across the country have shuttered and consolidated, Axios recognized the need for local news coverage and has been building an audience of loyal followers.

See why Axios turned to Sailthru to scale its geographically-themed email newsletters — and how the brand’s personalized content — has exploded in popularity ever since!

Download the case study to learn more about:

  • Axios’ Smart Brevity® tool and how it helps grow audience loyalty
  • How Sailthru’s email personalization tools satisfy the brand’s subscribers
  • The impact of Axios and Sailthru on local news coverage

Topics covered:

  • Email newsletter scaling and growth
  • Personalized send times
  • Audience churn email flows
  • The future of Axios Local