U.S. Baby Boomer Consumer Trends Index 2023
Baby Boomer attitudes and trends in personalization, privacy, messaging, loyalty, and the rising cost of living
As the United States continues to grapple with rising prices and economic uncertainty, marketers face the constant challenge of maintaining a pulse on ever-fluctuating consumer behavior.
In this iteration of our 2023 Consumer Trends Index, we isolate U.S. Baby Boomer consumers. We explore their shifting behaviors, messaging preferences, positions on data privacy, and more.
This a must-have resource for any marketer active in the United States.