Future-proof your brand with Sailthru Experiences

Create a value exchange with your customers for zero- and first-party data that lets you harness the power of personalization even as the world of privacy evolves. 86% of consumers will trade personal and preference data for early or exclusive access. Stay a step ahead of the customer through a proactive approach to the customer journey.
 
Sailthru Experiences helps you transform your relationship marketing strategy with the ability to easily create, launch, and deliver two-way campaigns. Open up a dialogue with your audience in the form of interactive campaign elements and, in the process, directly ASK them relevant questions about their preferences when interacting with your brand(s).
 

Why This Is Important

Know your customer
Taking the time to engage with and better know your audience means nurturing deeper relationships.

Reach your audience members at the right time, in the right place, with the perfect content for them. More personalized messaging brings better results.

Create a value exchange
Turn your marketing efforts into two-way interactions sharing engaging experiences that prompt audience participation and engagement.

Enrich your owned database
Enrich and dynamically update your customer profiles through the power of zero-party data, such as purchase intent and psychographic info.

We’ll help you reach your full audience with a truly personal 1:1 touch.

 

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Must-read content for media marketers

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Future-Proof Your Media Brand:

A Conversation with The Atlantic

How are media businesses navigating the fine line between data collection and personal privacy in an age of heightened consumer awareness? Find out in our webinar with Stephanie Liu, a leading analyst at Forrester Research, and Rebecca Quarls, Associate Director of Engagement at The Atlantic.
 
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Relationship Marketing Report:

The Human Approach to Personalization

Changing your strategy to one rooted in relationship marketing, which puts the customer at the center of everything, is proving to outperform traditional marketing tactics based on stalking customers around the internet and relying on third-party data.
 
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Guide

The 2023 Consumer Trends Index

Think connections and conversions are the same? Think again. In this global study of more than 10,000 consumers, we explore Relationship Marketing and what loyalty really means to today’s consumer.
 

"With Experiences we're able to deliver campaigns at a fraction of the time and cost. We were able to deliver 10,000 campaigns over the last four years in a way that otherwise wouldn’t have been possible"

Digital Marketing Director, Bauer Media

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The Sailthru Experiences advantage

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Unlimited lifetime data storage
With Sailthru Experiences, the data you gather through each customer value exchange is automatically sent to User Profiles where it will stay for the lifetime of your account at no additional cost. Continually add data for new customers and enrich data for existing customers without worrying about overages or running out of room.

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No code required
Sailthru Experiences is designed to help non-technical marketers capture zero and first-party data, without requiring them to have experience coding. Once you’re up and running in the offering, creating a new experience is as easy as dragging and dropping the elements you want to use and include.

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Seamless personalization
Once you’ve collected data from your new and existing customers through an experience, each data point is ready for you to pull into your cross-channel messages. From SMS and email to web and push, personalizing your customers’ journeys has never been easier.