Beyond the Hype: How Marketers Can Capitalize on AI

While Artificial Intelligence (AI) has transformed marketing outputs for early adopting brands like JustFab, Condé Nast, and MATCHESFASHION, the reality is that many marketing organizations struggle to make full use of AI and Machine Learning (ML) capabilities. The challenge of advancing beyond basic AI/ML use cases, leaves most brands unable to gain a competitive advantage with this transformative tech.

In this Harvard Business Review white paper, sponsored by Sailthru, we’ll peel away the hype of AI/ML, and you’ll learn:

• How forward-looking marketers are pushing AI beyond first-generation chatbots to support large-scale AI efforts
• Common hurdles marketing organizations may encounter that can derail AI/ML strategies
• Best practices to address challenges and help brands create a foundation for ongoing modernization with AI

Download your copy of Beyond the Hype: How Marketers Can Capitalize on AI now.