How The Honey Baked Ham Company® Drives Revenue With Data-Driven Marketing
With over 400 retail locations across 40 states, HoneyBaked faced the unique challenge of managing multiple data sources across three thriving revenue streams: direct-to-consumer shipping, retail and franchise businesses.
So, how does Sailthru’s seamless integration and data management upgrades help unify these three distinct revenue streams — and make us the brand’s cross-channel personalization partner?
Download this case study to learn more about:
- HoneyBaked’s digital marketing evolution and its transition from sister brand Emma
- Uncovering sophisticated customer insights
- The value of automated messaging and personalization