How Brilliant Earth Uses Data to Grow its Fine Jewelry Sales

Brilliant Earth has been one of the few DTC brands that has not only met revenue expectations, but has expanded both its physical and digital footprint.

Sales saw double-digit growth in the last quarter, and the brand has opened six new showrooms for a total of 21 across the country. Known primarily as a jeweler for engagement rings, Brilliant Earth has succeeded in converting first-time recipients into long-time shoppers with careful segmenting, retention and follow-up. 

Watch this informative on-demand session to learn more about how this digitally native fine jewelry brand collects data and leans into an omni-channel strategy. Hear about Brilliant Earth’s highly successful “Drop-a-hint” digital experiences has helped acquire customers from the very first time a shopper visits the website. They take reengagement to a whole new level.