How Morning Brew Tapped into “FinFluencers” To Grow Gen Z Audiences 

Since its inception in 2015, Morning Brew has grown into one of the most successful media outlets for business news. To keep pace with their expansion goals, the marketing team needed to find new readers. With 30% of Gen Z citing social media as their primary source for financial advice, it was hard to ignore the power of social media and influencers who boasted audiences in the millions.

Morning Brew upgraded both their audience growth and new product strategies by partnering with “finfluencers” across TikTok, YouTube and Instagram. Influencers who specialize in personal finance, like Katie Gatti Tassin and Preston Seo, have not only attracted new audiences for the brand, but have worked with Morning Brew to create new content streams and podcasts. 

Download this case study to learn more about how Morning Brew: 

  • Selected the right influencers that aligned with the Morning Brew DNA
  • Created retention campaigns that exceeded growth goals within one month
  • Converted up to 28% of new TikTok audiences into engaged subscribers