How The Atlantic Increased Its Subscriber Base With Data and Personalization 

Since its founding as an abolitionist journal in 1857, The Atlantic has built a reputation for reporting and disseminating transformative ideas — and for challenging the status quo. At a time when news fatigue is rampant amidst the pandemic, economic slowdown and other major global issues of the day, The Atlantic has been one of the few publications to grow its subscriber base.

Watch this on-demand session to learn how this 165-year-old brand achieved that growth through its data-driven, reader-first, test-and-iterate approach to serving audiences.