Marketing to Gen Z: A Fresh Approach to Reach a New Generation of Consumers

Gen Z is rewriting the rules of consumer engagement when it comes to technology, shopping, media, brand loyalty, and more. This highly connected generation is different from any generation that has come before it — and they want to be treated as the individuals they are.

Marketers need to meet them where they’re at while also proving that their brand is just as digitally savvy as they are.

In our latest report, you’ll learn:

• How to tap into the motivations, behaviors and preferences that drive Gen Z
• Why the supply chain is an essential part of marketing to Gen Z
• What it takes to create the customer experiences they crave
• How to cater to their in-store shopping expectations