How MZ Wallace Relaunched Its Loyalty Program to Drive Repeat Purchases

MZ Wallace is no stranger to loyalty programs. Since 2014, the brand has engaged loyal online and in-store shoppers with a rewards program to deliver updates, points, exclusive perks, and more.

But with record loyalty program growth and a need to incorporate new martech, prioritizing personalization gave this brand the engagement and revenue boosts it needed.

Download this case study to learn more about:

  • Lifecycle Optimizer and the role this tool played in relaunching MZ Wallace’s customer-centric loyalty program
  • Audience Builder helps MZ Wallace’s marketing team work smarter and more efficiently than ever
  • Why dynamic content and data feeds are essential elements of a rewarding digital customer experience