How MZ Wallace Relaunched Its Loyalty Program to Drive Repeat Purchases
MZ Wallace is no stranger to loyalty programs. Since 2014, the brand has engaged loyal online and in-store shoppers with a rewards program to deliver updates, points, exclusive perks, and more.
But with record loyalty program growth and a need to incorporate new martech, prioritizing personalization gave this brand the engagement and revenue boosts it needed.
Download this case study to learn more about:
- Lifecycle Optimizer and the role this tool played in relaunching MZ Wallace’s customer-centric loyalty program
- Audience Builder helps MZ Wallace’s marketing team work smarter and more efficiently than ever
- Why dynamic content and data feeds are essential elements of a rewarding digital customer experience