The RFP Guide for Retailers: Email Service Providers
The quintessential guide for retailers shopping for a new ESP.
The time has come: you’re re-evaluating your current email service provider.
Email is the most important investment a brand can make. Retail marketers need a robust ESP that facilitates growth, allows for new and innovative ways to reach customers, and–most importantly– drives revenue.
It’s a big task but don't worry, we’ve created a robust guide to help you find your next favorite solution and vendor.
In this guide we:
- Outline key considerations, such as which data privacy standards your business needs to comply with.
- Assess what shopping experience you want to give your customers, and which features you need to consider to execute that experience.
- Give insight that every retail marketer should know before developing an RFP.