The Sweet Personalization Strategy That Gives Magnolia Bakery a Greater Customer Return Rate 

When Magnolia Bakery selected Sailthru as its email service provider, they were crystal clear on what they wanted. After 20 years in business, ten brick and mortar shops and a thriving ecommerce business, Magnolia Bakery needed a consolidated database to understand more about their customers. Were local shoppers placing online orders? If shoppers were buying banana pudding and cookies, should Magnolia offer a combo offer? Were paid media campaigns really attracting new customers?

Watch this on-demand session to learn how Magnolia Bakery created segmented audiences and leveraged the immediacy of A/B testing to learn more about their audiences and how they increased their conversion rate by nearly 40%.